Hangzhou Location Second For MixC, Future Malls Planned For Shenyang, Chengdu And Nanning
MixC executives and Hangzhou officials cut the ribbon at MixC Hangzhou's opening ceremony, April 22, 2010
Since opening in Shenzhen in 2005, MixC (万像城) has established itself as the city’s top luxury shopping venue. In a city only 30 minutes from both Hong Kong and Macau by boat, it takes a lot to convince shoppers in Shenzhen to spend their money locally, and MixC — with its Olympic-size skating rink, cinema, and hundreds of boutiques — has been, more than most high-end Chinese malls, successful in doing this.
Today, after 5 years of planning and construction, China’s second MixC shopping mall opened its doors in Hangzhou — the capital of southeastern Zhejiang province (and one of the country’s wealthiest cities). Much like its predecessor in Shenzhen, MixC Hangzhou boasts a world-class ice rink, a high-end supermarket, and boutiques by brands like LV, Coach, Fendi and Dior, but goes a step beyond with an IMAX cinema — the first in Hangzhou.
Linkshop (联商) attended the opening of MixC Hangzhou, which, along with a ribbon-cutting ceremony, included an ice skating performance by Vancouver Winter Olympics gold medalists Shen Xue and Zhao Hongbo. From Linkshop’s coverage (translation by Jing Daily team):
Although some stores are still under construction (MUJI, Central, Louis Vuitton and others will open on May 1, and the Broadway IMAX theatre will open in June), MixC Hangzhou — based on photos taken by reporters at the grand opening, at least — looks to be quite impressive. Despite the fact that new malls seem to open every few weeks in China, it says something when China’s Winter Olympic darlings Shen Xue and Zhao Hongbo attend the grand opening of MixC Hangzhou.
Below are some photos of the grand opening, courtesy of Linkshop.
Shen Xue and Zhao Hongbo perform at the MixC Hangzhou opening ceremony
The main atrium of MixC Hangzhou
Another view of the main atrium. Broadway IMAX cinemas take up two floors
The Louis Vuitton boutique will open in May