A new advertising campaign by jewelry maker Enzo shows off its collection of engagement rings by asking Chinese readers how many times they want to tie the knot—however, the question is rhetorical, and meant to emphasize its wide variety of ring selections rather than a variety of spouses.
According to a Chinese-language article on DamnDigital, the ad is intended to “broach a shocking topic in order to spark discussion,” but the main point is that, “there’s only one true love.” However, there are many different tastes that need to be accounted for, which Enzo hopes to accommodate. According to Ma Weiwei from Ogilvy Fashion & Lifestyle, the company which designed the ad (translated from Chinese),
See another image from the campaign below (click to view the full-size version).