Click:Glass bottles
Gao Is Chief Designer Of JNBY Kids’ Clothing Line
jnby by JNBY
While the main clientele of the Chinese fashion chain JNBY, which was founded in Hangzhou in 1994 and now has boutiques in China, Canada and the U.S., remains white-collar women, it has more recently expanded to a much smaller (literally) consumer base: children. Unveiled this past spring, and currently available exclusively at JNBY’s New York flagship, the “jnby by JNBY” kids collection shrinks down the label’s trademark “free and natural” aesthetic for a much younger demographic.
Recently, Gao Tian, chief designer of jnby by JNBY, spoke to the Chinese-language online magazine BundPic about his design concept, consumer base, and views on business and fashion (translation by Jing Daily team):
The jnby by JNBY kids collection is available now at JNBY’s New York flagship at 75 Greene Street, and will expand to other boutiques this fall.