Top Chinese Contemporary Artist Collaborates With CdG On Hong Kong-Only T-Shirt Design
The COMME des GARCONS/Ai Weiwei collaboration t-shirt will retail for $1600 HKD (approximately $206 USD) and only be available at the CdG store in Hong Kong.
Luxury brand and artist collaborations have gained steam over the past few years, as luxury designers try to differentiate their products and attract fans of limited-edition collections. From partnerships between Louis Vuitton and artists like Takashi Murakami and Richard Prince to LV/Marc Jacobs collections featuring the work of Stephen Sprouse, fashion houses are keenly aware that art partnerships have a successful track record, particularly in major handbag and luxury markets like Hong Kong.
This week, hypebeast reports on the newest art-luxury partnership on the block, a one-off, one-item collaboration between Comme des Garçons and Chinese contemporary artist Ai Weiwei. The collision of one of the hottest Japanese fashion labels and the hottest Asian contemporary artist, though only for one t-shirt, could portend more luxury partnerships between Chinese artists and major luxury brands — since the Chinese art market and Chinese luxury market are both defying the global economic doldrums.
From hypebeast: