Digital Marketing Campaigns Through February 15, 2013
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach.
Givenchy Beauty
From February 8-14, Givenchy Beauty’s official Sina Weibo page encouraged fans to write Valentine’s Day love letters using the hashtag “#2.14喊出你的真爱#” (“2.14 speaking out your love”), with lucky users chosen to receive a 50 mL bottle of Givenchy Dahlia Noir perfume.
Jeep
For the “#寻找Jeep女神#” (“Looking for the Jeep muse“) campaign, which ran from January 29 – February 14, Jeep asked participants to post their choice for the most inspiring face of Jeep and upload photos of their candidate for a chance to win special Jeep gifts. Female participants entering themselves as candidates also had the chance to win a professional photo shoot featuring a Jeep Rubicon.
Lane Crawford
From February 4-17, participants who register on the Lane Crawford China website have a chance to win a 2,000 yuan store credit. Participants can register once per day.
Coach
To celebrate Chinese New Year, followers of Coach’s official WeChat account can download Good Luck wallpapers featuring one-word good luck messages by replying with their birth month.