Luk Speaks To Wall Street Journal About Cartier’s 40 Years Of Success In Hong Kong
Cartier's "Kiss of the Dragon" collection has proven exceptionally popular among Chinese consumers
This week, the Wall Street Journal posted an interview with Cartier’s Nigel Luk, managing director of Far East operations. Reflecting on Cartier’s 40 years in the Hong Kong market, and growing presence in mainland China, Luk points out many attributes unique to Chinese consumers — a focus on iconic products, a cool reception to overt Orientalism by foreign luxury brands (previously by Jing Daily), and a love of traditionally Asian materials, such as jade.
Nigel Luk on:
Cartier’s Top-Selling Items in Asia
Chinese Reaction to Asian-Inspired Designs
Catering Specifically to Chinese Consumers
Read the entire interview here.