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British Footwear Designer Rupert Sanderson Defies Slowdown with China Expansion

Posted on March 5, 2019 by FASHIONISLANDBLOG

Rupert Sanderson’s new Hong Kong location. (Courtesy Photo)

Far from intimidated by a decrease in spending and traffic from mainland China, British footwear designer Rupert Sanderson opened his fourth location in Hong Kong this week at the swish Landmark shopping center. This store joins others in China at Harbour City and Elements Mall, as well as the sole mainland China store at Shanghai ifc.

Located on the Landmark’s atrium, Rupert Sanderson joins more than 200 stores and restaurants in the mall. The store design is consistent with other Sanderson locations, featuring wood paneling and a gold splatter wall, as well as the brand’s signature “pebble” design elements on door handles, tables, and lighting.

As he did last year to celebrate the opening of the Shanghai ifc location, Sanderson has released an exclusive collection of styles in honor of the new Landmark store. Named the Calice, Royal Oak, Bedfa, and Messina, the special-edition shoes  incorporate the brand’s trademark gold heel.

As Sanderson told Jing Daily last summer, his strategy for tackling a complex China market is step-by-step. According to Sanderson,

Check out more photos below:

Shoes featuring the brand’s signature gold heel. (Courtesy Photo)

Shoes on display at Rupert Sanderson’s new Hong Kong store. (Courtesy Photo)

The storefront of Rupert Sanderson’s new Hong Kong location. (Courtesy Photo)

Rupert Sanderson
Shop 203B, Second Floor, LANDMARK Atrium, Hong Kong
Hours: 10:00am-8:00pm

 

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