Hong Kong-Based Brand Recently Showed At Paris Fashion Week
Ground Zero F/W 2013-14
Founded in 2003 by brothers Phillip and Eri Chu, the Hong Kong fashion label Ground Zero has steadily gained exposure and accolades worldwide, with the duo recently showing their second collection at Paris Fashion Week.
Initially coming to the attention of Hong Kong fashion lovers and local celebrities alike via their distressed, unisex t-shirts, the Chu brothers have more recently broadened their horizons, refining their silhouettes and streamlining designs while still keeping their trademark sense of humor and playfulness.
This week, Divia Harilela profiles Ground Zero on her blog, The D’Vine:
Phillip & Eri Chu
Coming off their Paris Fashion Week debut, look for the Chu brothers to collaborate on a series of knitwear with local HK label BYPAC, while also building up their ready-to-wear collection and spinning their t-shirts into a secondary collection.
Going a step further, however, Phillip and Eri also hope to make more of a name worldwide for Hong Kong designers — who are often overshadowed by their mainland Chinese counterparts. A difficult proposition, to be sure, but as Ground Zero’s recent appearance at Paris Fashion Week would attest, one that the Chu brothers could certainly achieve.
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